Banky W has revealed that the record label arm of Empire Mates Entertainment (EME) was dissolved in January 2017.
The singer/actor said the dissolution came after nine years of “helping discover/boost the careers” of many artistes in the music business.
He said EME will now be in the business of marketing, advertising, public relations, branding, shooting of television commercials and documentaries.
Banky W said DJ Xclusive, Ebuka Obi-Uchendu, Tolu Oniru, and Adesua Etomi are the first set of clients of the rebranded outfit.
Announcing the new business venture on Instagram, he wrote: “Essentially we have restructured our business and instead of operating just as a record label, we have expanded and changed our focus a bit.
“We are now a full fledged media agency that focuses on creative marketing, advertising, PR, brand events/activations and a talent management firm.
“This switch in focus has been amazing and fulfilling. Behind the scenes, we have been able to impact the launching and marketing of a number of brands and companies the way we did artists but even in the talent management side, we are no longer restricted to working with just music artistes. We still work with musicians, but we also work with OAPs, actors and are evaluating sports management as well.
“The goal was always to find talents and brands we believe in, and partner with them to help them become more successful. Now we have expanded to do that for more than just the music business. We are excited about our client portfolio: the corporate brands we rep, as well as the talents.”
Tunde Demuren and Bankole Wellington started EME “in 2001/2002” while at the university in New York.
