First Bank has in appreciation of its customers, embarked on rewarding holders and customers of its branded Visa Gold card.
This is part of the bank’s promotion of the adoption of mobile payment solutions in the country.
The promo will have over 300 Visa Gold cardholders rewarded during the scheduled period to end on March 25, 2022. During the period, the first 50 customers with an average transaction value below $150 in the last six months will be rewarded with 10% cashback on transactions carried out on POS and across the web. To qualify to be rewarded, the card must be used at least three times monthly on POS/Web (within the campaign period) with a minimum cumulative spend of $300. The
According to the bank’s Group Executive, e-Business and Retail products, Mr. Chuma Ezirim, in addition, the first 50 customers – monthly – with an average transaction value above $150 in the last six months will be rewarded with $50 when they grow their total transaction value by 50% monthly through PoS and Web payments. The maximum transaction value for purchase cashback is $300.
That is not all, 50 inactive Visa Gold cardholders in the last six months are not left out when they use their cards at least three times monthly on PoS and Web. With a minimum cumulative spend of $150, they are entitled to 10% cashback on transactions.
The FirstBank Visa Gold card is an international premium credit card issued in partnership with Visa International. It is Bank’s dollar-denominated card for customers in the mid-affluent segment and is accepted for payment at over 29 million locations and cash withdrawals at over 1.8 million ATMs worldwide.
Ezirim added that “Appreciating our customers for their patronage is very important to us as we encourage the increased adoption of the Visa Gold card. Being the first financial institution in the country to hit the issuance of 10 million ATM cards, we remain resolute to leave no stone unturned in ensuring that our customers are at an edge in experiencing safe, convenient and rewarding digital banking services, regardless of where they may be across the globe.”
