MultiChoice, an African entertainment company, says it intends to invest in telling African stories and in the production of epic stories.
The company said it will use new digital platforms to share the continentâs stories with the world.
Speaking on the need to promote African content, Yolisa Phahle, CEO of general entertainment, MultiChoice, said there is a ready global market for African stories.
Phale said the ultimate objective of MultiChoice is to become the âbest African storyteller in the worldâ.
âWe collectively have the opportunity to not only tell stories that educate and inform African audiences, the digital age means we are in a position to take African stories to the world and create a global market for what we do,â she said on Tuesday at a digital news conference in Dubai.
âAs a company, we are looking forward to investing even more in telling local stories, documenting our history and providing a platform for Africans to share African stories.
âBy using the internet and leveraging technology, we can reach audiences at a global level and the success of companies like Iroko TV, artists like Davido, actresses like Lupita Nyongâo and the movie Black Panther are confirmation that the world is ready to consume African stories, celebrate African culture and embrace African languages.
âThe digital disruption has and will change how people consume our products, as people who are invested and committed to the future of Africa, it is our collective responsibility to play an active role in making sure our continent benefits from this opportunity.
âAt MultiChoice, our vision is to be the best African storyteller in the world, at the same we also promise to bring our customers the best international stories.
âBeing able to tell the right story at the right time to the right person is our absolute focus and if we are able to leverage the technology, and become obsessed with pleasing our customers we will nullify the headwinds and use the tailwinds to drive exponential growth for our collective future.â
