The Founder/CEO of Africa International Film Festival (AFRIFF), Ms. Chioma Ude , ace comedian and actor, Mr. Atunyota Alleluya Akporobomerere, aka Ali Baba and and veteran actress Mrs. Joke Silva.has been chosen to represent the entertainment industry to strengthen the partnership between Federal Ministry of Information and Culture and the Tony Elumelu Foundation (TEF) .
The trio were chosen following a signing of a Memorandum of Understanding (MoU) between the Federal Ministry of Information and Culture and the Tony Elumelu Foundation (TEF) . They are expected to work closely with TEF to produce a blue print on the structural support, policies needed to grow the creative sector and restructure the creative non –oil sector into a more formal profit driven sector
In his remarks, The Minister of Information and Culture, Alhaji Lai Mohammed, said that the partnership with TEF will help to reposition the creative industries in Nigeria.
“The MoU contained details of how we will work together to execute our partnership. More specifically, the areas of collaboration will include the creation of an enabling business environment for the creative industries with such incentives as easy access to finance; the structuring of the creative industries to enable it generate independent revenues locally and also boost exports to increase Nigeria’s foreign exchange earnings; and comprehensive statistics about the creative industries, including its size and projections, to guide potential local and foreign investors.”
Mohammed explained that Nigeria currently has creative industries but no creative economy; hence, the partnership will “leverage the experience of the private sector to help the creative industries retain the commercial opportunity and the financial benefits.”
Also speaking at the event, CEO of TEF, Parminder Vir, OBE, noted that the future of the creative industry in Nigeria is bright. According to her, “Nigeria has an abundance of creative excellence, talent and cultural IP in film, television, music, fashion, ICT, performing arts and this partnership is designed to support the growth of this sector for leading businesses, facilities, entrepreneurs and institutions engaged in the fast growing sector.”